Between August and September 2024, we conducted a Sector Market Analysis for the Accelerator Program funded by the Applied Value Group. This in-depth study aimed to uncover insights across multiple dimensions of market dynamics and provide actionable recommendations for strategic decision-making. The analysis focused on nine key areas: market size, growth trends, consumer behavior, supply chain dynamics, competition, regulatory environments, technology trends, growth opportunities, and stakeholder roles. By examining these aspects, we identified critical challenges and potential market entry strategies, including partnerships and product diversification.

Special attention was given to buyer requirements, value chain positioning, and the scalability of value chain actors, with an assessment of processing levels within the chains. To further clarify market opportunities, we conducted detailed value chain mapping, which highlighted gaps and the specific roles Hand in Hand members could play in addressing them.

The final deliverables included a comprehensive report, an executive summary, presentation slides, and access to the raw data collected during the research. These outputs equipped stakeholders with a clear understanding of market dynamics and actionable strategies for growth, ensuring informed and effective engagement within their targeted sectors.